Will you use the money for rent? Are you going to cover your employees’ health benefits? Start with the basics and consider adding specific numbers to help donors visualize how their contribution will directly impact your business. Hollis recommends that you be upfront about what you’re raising funds for, and what you will use donations to achieve. Here are some ways to make your business stand out on GoFundMe.
Small businesses have, to date, raised over $120 million on GoFundMe for campaigns related to COVID-19 relief.ĬO- talked to Rachel Hollis, senior communications manager at GoFundMe to learn more about using this free fundraising platform to its fullest potential. Crowdfunding and fundraising platforms like GoFundMe can be a good option for getting the money you need - fast.
In a crisis, small businesses often face unstable cash flow, a delay in financing or a slowdown in foot traffic that can depress sales. From setting an achievable goal to building momentum, there are several key tips to making sure you're getting the most out of your GoFundMe campaign.
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